Recently Opened: Photo Op

Recently Opened: Photo Op

• Photograph: Cinzia Reale-Castello64.sh.photoop04.JPG742491
• Photograph: Cinzia Reale-Castello64.sh.photoop01.JPG742512
• Photograph: Cinzia Reale-Castello64.sh.photoop03.JPG742533
• Photograph: Cinzia Reale-Castello64.sh.photoop07.JPG742554
• Photograph: Cinzia Reale-Castello64.sh.photoop17.JPG742575

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Photograph: Cinzia Reale-Castello

Nathan Gindi, a Manhattan father of three, considers himself an amateur photographer, but he can also appreciate the value of a professional. That’s why he’s teamed up with famed shutterburg Brian Marcus to open PhotoOp, an innovative children’s studio on the Upper West Side.

Upon entering, youngsters can pick out fun outfits to wear—clothes and accessories from CrewCuts, Zara Kids and H&M Kids are there for the borrowing—and do last-minute primping at the vanity station. When it’s time for their close-up, little ones pose in front of a number of backdrops, including a wall covered in real candy dots, or on custom, pint-size versions of iconic seats like Mies van der Rohe’s Barcelona Chair.

Basic packages start at $99; portraits from the session can also be emblazoned on a handful of novelty gifts (starting at $49), including tote bags and charm bracelets.

442 Columbus Ave at 81st St (212-362-1911, photoopnyc.com)