Meatpacking District: Shop talk

Family Life

Designed by dad Stephane Gerbier (daughter Hannah is 6), YoyaMart sells supercool gadgets, clothing, toys, furniture and more.

Photograph by Talia Simhi

What was the inspiration for YoyaMart?

Stephane: I wanted to create a lifestyle store where parents were able to shop with their kids and not get bored. In addition to toys, we have jewelry, books and DVDs. It’s a store for the whole family.

Do you ask Hannah for her opinion on new products?

Stephane: Of course. When we got samples of Little Yoya [a monkeylike doll by the creators of Ugly Dolls], I asked Hannah what she thought of it. She twisted its arms and legs and said, “Yes, that’s a good toy.”

Does your dad bring you home a lot of toys?

Hannah: Yes. I have to keep my toy box open because they don’t all fit. My friends at school steal my toys.

What do you think will be popular for the holidays?

Stephane: A dragon called Goon ($75) and Gloomy Bear slippers ($35) are really hot. And Little Yoya ($38) will also be huge.

And what do you want this year?

Hannah: Any Pikachu toys, Blythe dolls and Gloomy bears. I like toys that don’t look like every other toy.

15 Gansevoort St between Hudson and W 13th Sts (212-242-5511, yoyashop.com).